The fashion weeks marathon is over, but the fashion parties continue. From Paris, part of the secular blogging party returned to Milan, where yesterday the Bvlgari brand solemnly opened Refik Anadola's multimedia immersive installation Serpenti Metamorphosis.
The guests of the event were Chiara Ferragni, Tina Kunaki, Iris Lowe. Domestic celebrities and friends of the jewelry house also pulled up, including Daria Klyukina, tiktok star Dina Saeva, Maria Minogarova, Natalya Osmann.
Maria Minogarova and Jean-Christophe Babin
The installation itself is located in the central square of Milan, Piazza Duomo. The traditional ribbon-cutting ceremony was attended by Bvlgari CEO Jean-Christophe Babin, artist Refik Anadol and brand ambassador Chiara Ferragni.
Jean-Christophe Babin, Chiara Ferragni and Refik Anadol
To create his three-dimensional multimedia works, the artist used over 200 million images of nature and 160 million images of flowers. The installation is controlled by artificial intelligence. It is planned to be shown in other cities, and in the end it will be converted into an NFT digital artwork for auction.
Chiara Ferragni and Esther Exposito