In our section, we have already discussed many girls, but there are many guys among the successful and fashionable TikTokers. The most famous to the general public in Russia, undoubtedly, can be called Danya Milokhin – his surname even became partly a household name, because it is often used to generally describe “all these tiktokers” and the phenomenon of their success. Well, today it became known that his outfit with a dress at the Muz-TV Prize ceremony still cost the channel 1 million rubles. Muz-TV was fined for “gay propaganda”.
So it is simply impossible to ignore Milokhin – today we are examining his images and examining his path from the Orenburg orphanage to popularity and glamorous parties.
Who: Danya Milokhin (@danya_milokhin), 19 years old
Why we know him: the top tiktoker, the face of Sberbank and Yura Shatunov for the buzzers. For the older generation – a participant in the new Ice Age show
What he wears: everyone in a row, but all his dresses are discussed
Danya Milokhin is from an orphanage, but pitiful stories always touch the audience. It is not for nothing that scammers often hide behind animal shelters or sick children – they know that such things are served willingly and do not reflect. In show business, the theme of heart-squeezing stories has also proven itself to be the best, so such a background only helped Dana in promotion.
We all remember that the group “Laskoviy May” with a pupil of the Orenburg orphanage Yura Shatunov as a soloist gathered stadiums in the era of the late USSR. Stronger than “White Roses” in the very depths of the mysterious Russian soul, only the image of Ivan the Fool took root. And, I must admit, Danya Milokhin confidently exploits both of these types, so it seems that he was simply doomed to success. A pretty appearance (wide eyes, plump lips), moreover, of natural origin, which is a rarity in modern times, has also become a great help in conquering the Internet audience.
But first things first. As you know, Danya is a pupil of the Orenburg orphanage, the director of which was the adoptive mother of Yuri Shatunov. He entered the boarding school at the age of three. His parents divorced due to his father's addiction to alcohol, and his mother could not provide for the children (Dani has an older brother Ilya – now their relationship is strained).
Milokhin frankly spoke about the orphanage experience in an interview with Ksenia Sobchak: hazing reigned in the orphanage, and the older children beat the younger ones in the face for “educational purposes.” Later, Dani and his brother had adoptive parents Elena and Dmitry Tyulenevs (they also have five natural children), but Milokhin admits that he remained a difficult teenager: he stole from stores, drank alcohol and even became addicted to drugs for a while.
Danya Milokhin with foster mother
From Orenburg, the family moved to Anapa – there Milokhin's Tiktokers career began. He didn't really want to work and study – and at that moment he just discovered TikTok. Dani's videos quickly began to gain popularity, and his takeoff turned out to be rapid – in 2019 he opened an account, and in 2020 he moved to Moscow, became a co-founder of the first Russian blogging house Dream Team House, recorded feats with Timati and Dzhigan, Nikolai Baskov, got entered the Forbes list and easily flew into the metropolitan secular crowd, immediately receiving the “Discovery of the Year” award from GQ. In general, the year turned out to be very busy. And then – more.
Dania Milokhin and Nikolay Baskov
In 2021, Milokhin began to cooperate with Sberbank and even took part in the SPIEF. Despite the seriousness of the situation, Danya retains the image of such a simpleton: stupid grimaces, funny poses for photos and frivolous prints on clothes (for example, in the form of gummy bears or croissants) – all this can often be seen on the blogger's social networks.
In her wardrobe, Danya collects the usual fashionable solitaire from brands: Vetements, Gucci, Louis Vuitton, Balenciaga – in general, everything that all hypebeasts and millionaire bloggers cannot live without. But Milokhin chooses outfits to match his age: in favor of hoodies, shirts and T-shirts, although we have already seen Danya in a tuxedo.
At the same time, Milokhin deliberately emphasizes childishness, infantilism in his image: hence the aforementioned absurdity of photos and some images, and plush toys that flash in the background every now and then, and stupid children's hats. On the one hand, Danya is clearly making up for what he did not receive in the orphanage, on the other hand, he probably perfectly understands that this particular image of Nyasha is the guarantee of his popularity and his main feature.
Dania Milokhin and Katyusha
However, the public uproar was created by completely different images of Tiktoker. Milokhin can be safely called one of the main ambassadors of agender fashion among domestic buzzers. If he, like Ivleeva, had his way somewhere in Tatler's dressing rooms and a fashionable get-together, he could well have evolved to our Harry Styles.
From a colored manicure, which Danya does all the time, to a sweatshirt from the women's collection with the inscription Girl and typical instad positions in the photo with an advertisement for Nastya Ivleeva's merch, Danya does all this with ease and naturalness, and almost no one even pays attention to it. The blogger is experimenting with hair, and it's not just about changing hair color – Danya appeared to subscribers with ponytails and fashionable “wet” styling.
But there were also more resonant cases. For example, a photo in which Danya and his colleague, blogger Younger, played out a scene with a romantic marriage proposal – in the pictures Milokhin appeared in a dress, which caused a lot of angry comments.
Dania Milokhin and Younger
Or his appearance at the Muz-TV Prize ceremony in a dress that combines both a suit and a dress. On the network, as usual, they made noise and forgotten, but for the TV channel, the fashionable image of Tiktoker became a time bomb. A few months after the ceremony itself, Roskomnadzor apparently finally watched secular reports and decided to accuse Muz-TV of promoting non-traditional values among minors (on the posters the age limit was indicated as 6+). The image of Milokhin was evidence on a par with the performance that Philip Kirkorov and Dava staged on the track. As a result, the channel was fined.
Danya himself seems to be ironic about all the hype, because he is definitely not going to give up the “girlish things”. Moreover, as soon as he dresses up more brutally, for example, in the style of a rocker in total black with chains and piercings, the Internet immediately begins to discuss gay eroticism, and not traditional masculinity.
Milokhin, however, also does not support these conversations – last year Danya told how he fell in love with the tiktoker Yulia Gavrilina, and now he tells how netizens ship (represent in a romantic relationship. – Ed.) Him and figure skater Evgenia Medvedeva, with which he participates in the show of the First channel “Ice Age”.
Evgenia Medvedeva and Danya Milokhin in the show “Ice Age”
Yes, yes, and Milokhin from the “progressive” tiktok was thrown into the “old” TV set. As we have already noted, the desire to get into the “show for housewives” and “magazines for truckers” among the representatives of the new generation is simply manic. Nastya Ivleeva and Klava Koka went to Playboy, Julia Gavrilina became the heroine of the reality show “Stars in Africa”, and Danya went on the ice. Likes have to be earned not from adolescents, but from the honored trainer of the USSR and Russia Tatyana Tarasova, who decided who would be in trend, even when there was not even a trace of Milokhin himself, not just tiktok.
Having embarked on a slippery slope in the studio of Channel One, Milokhin recently drove to the DokTok program, where for the first time in 16 years he talked to his biological parents (both eventually managed to find a way out of crisis situations, and my mother also had a new family). Danya refused to meet with them personally, so everything was limited to video connection to the studio. But in the channel's grid, of course, there are still many shows where the topic can be continued.
Do you like Danya Milokhin?