We continue to get acquainted with the heroes of the new generation and today we propose to evaluate the images of 19-year-old Yulia Gavrilina, she is Yulka Shpulka, who has already managed to conquer the buzzers with her tiktoks, and Forbes – with her income for them.
Who: Julia Gavrilina (@ julia.gavrilina), 19 years old
Why we know her: made it to the Forbes list and bought a Rolls-Royce
What wears: everything that hits the trend: from bicycles to crochet tops
Julia Gavrilina was born in Tyumen, but moved to Moscow in early childhood. Her mother decided to change when she was widowed – Yulia was then only two years old. So since then, the girl grew up in the capital, and her mother, stepfather and grandmother were engaged in her upbringing. And although the social lift of Tiktok pulled her out not from a deep province or a difficult life situation, as was the case with many social network stars, Yulia's entourage was still very far from show business.
In 2016, when Gavrilina was 14 years old, she registered on the Musical.ly (now TikTok) platform and began publishing her videos – the young blogger focused on covers of songs and dances that she had been doing since childhood.
It is worth noting that Julia came to Tiktok as an experienced blogger. She decided quite early that she wanted to be creative on the network, and had previously actively maintained accounts on the social network “VKontakte” and on YouTube. After school, her parents persuaded her to go to college at the Faculty of Management, but Julia chose the correspondence department in order to devote more time to blogging. This bore fruit, because she achieved her first solid success in 2019, when she was 17 years old. Then, after participating in the Amiran Sardarov show, she managed to gain the first million subscribers.
However, 2020 was a breakthrough year for her, like for many of her colleagues, when Forbes magazine published the first rating of TikTokers, and it finally became clear to everyone that TikTok is not just stupid videos, but also a serious platform for monetization and a forge of new stars.
Gavrilina took fourth place on the list – her income in tiktok was then estimated at 3.32 million rubles. As of November 2021, almost 15 million users were subscribed to Yulia's tiktok account, and blogging revenues have already made it possible to purchase Rolls-Royce, the cost of which is about 30 million rubles.
By type, Gavrilina is close to Valya Karnaval – both exploit the image of a cute neighbor girl with a childish face, not forgetting, of course, to “play Lolita” at the same time. Together with Valya, Yulia is also a member of Hype House Russia – the second most popular house of tiktokers after Dream Team House, headed by Dania Milokhin.
The genre variety of Gavrilina's videos is quite large – from videos with the collection of Ikeev furniture to simple dances by the pool. Not to mention the fact that (who would have thought) at a certain stage, Gavrilina, like many Tiktokers, also sang and has already released six singles.
With her wardrobe, Yulia seems to be striving for the same “wide coverage”. Gavrilina does not really try to dazzle the audience with an abundance of expensive logos (although he cannot do without Balenciaga and Louis Vuitton bags) and often chooses a mass market or new Russian brands. For example, for the premiere of Nastya Ivleeva's travel vlog “Bloggers and Roads”, the first vlog for wide screens, the tiktok star went in a Plutocrat jacket and Zara sandals. Loves Julia and the Russian non-binary fashion brand PPS
In the footsteps of Ivleeva, Julia, it seems, is trying to pave her way to the highest fashion echelon and an intellectual fashionable get-together. At least, she began to wear things of brands that are spoken about with aspiration in these circles – she began with the domestic brand Vereja.
But, as is the case with many influencers, Gavrilina's fashion story is more like a trend checklist than a meaningful individual image. It is imperative to wear everything that already dazzles in the eyes on Instagram: crochet, tight-fitting dresses “like Kylie's”, cardigans with one button and – the last update of the list of must-haves – something with butterflies.
The aesthetics of the 2000s Gavrilin does not bypass at all, like all the buzzers who found the era as children. For them, crop tops, low waists and bandanas are new and are clearly of lively interest, and do not evoke awkward memories of school discos like those who are older. Julia has already managed to release her own merch, also similar to vintage T-shirts of rock bands.
But if we leave the fashion behind the brackets, then there is another trend that seems to have covered all TikTokers, and Julia is no exception. Having achieved unprecedented popularity in new media, they still seem to try to establish themselves in the old and collect a collection of references by which the status of a star was determined by generations of their mothers and grandmothers.
Someone, like Nastya Ivleeva and Klava Koka, is going to act in Playboy, but Gavrilina went on TV. This year, the TikTok star became the heroine of the reality show “Stars in Africa”. Just watching how celebrities eat beetles in exotic landscapes was a novelty and aroused massive public interest just around the year of Gavrilina's birth.
Whether it will be possible to attract new heroes of the buzzers to television screens in 2021, of course, is an open question, but older relatives will now definitely believe that Julia is a star.