The style of buzzers and tiktokers: how the “queen of YouTube” dresses Katya Adushkina

The style of buzzers and tiktokers: how the

Katya Adushkina

We continue to get acquainted with the new idols of modern adolescents, and today our next turn is 18-year-old Katya Adushkina, a blogger and singer, who for several years has confidently got into the tops of popular YouTubers and has already managed to record several hits.

Who: Katya Adushkina (@katusha_adushkina), 18 years old

Why we know her: one of the first among the buzzers, marked with an “adult” gloss

What he wears: balaclavas, panamas and a lot of pink

The style of buzzers and tiktokers: how the

Katya Adushkina

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The name of 18-year-old Katya Adushkina has been well known to the general public for several years now. And she made this name for herself not in tiktok, like many of her peers, but also on YouTube – in comparison with the platform adored by buzzers, today it even seems somewhat old-fashioned. Nevertheless, Katya managed to achieve the status of one of the most popular teen bloggers in the Russian-speaking segment there.

She registered on video hosting in 2013, when she was only 10 years old (in 2018, Katya created a second account). Adushkina obviously did not spend time looking for her trademark feature – the girl filmed videos in all genres popular on the network – from sketches to unpacks and reviews. Working with the widest audience has yielded results. In 2017, Katya received her first Blogger of the Year award at the Bachelorette Party Teens Awards 2017.

The style of buzzers and tiktokers: how the

A year later, she already accepted the Nickelodeon Kids' Choice Award in the category “Favorite Internet Star of Russian Viewers.” The number of Adushkina's subscribers during this time has grown from one to two million, and today 5.57 million YouTube users have already subscribed to her. Adushkina continues to actively maintain her account on video hosting, but, of course, she has already confidently entered tiktok, because the entire blogging movement is concentrated there today.

At the same time, Katya was not included in the famous rating of the highest paid tiktokers compiled by Forbes, since she initially became popular outside this social network. So there is no reliable data on her income: you can find information on the network that in 2019 she earned 10 million rubles, and it is unlikely that her earnings have fallen since then.

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

Katya again does not let the audience get bored in tiktok: there are dances, contests, and even card tricks. Yes, it sounds like a provincial wedding program, but the buzzers have already given Adushkina 271 million likes.

@katushaadushkina

How could he not notice ?!

♬ Antisoshl – Katya Adushkina

Of course, at some point Katya realized everything. I realized that videos are only half the battle, and I also have to sing (almost every tiktoker realizes this at a certain stage)!

The style of buzzers and tiktokers: how the

Back in 2016, Adushkina tried her hand for the first time – she recorded a song with Dasha Shcherbakova, a participant in the “Voice. Children” program, but a full-fledged singing debut happened in 2018, when Katya's first single “Lemonade” was released. She continues to release new songs and videos today. Recently, for example, Katya, like many tiktokers, tried to shake off the dust from another forgotten idol – she recorded with Vlad Sokolovsky a remake of his hit from the times of the “BiS” duet “Katya, take the phone”. In general, if you discover the trends of the 2000s, then even down to the set lists of discos of that time.

It is worth noting that Adushkina managed to fly not only into the rivers of tiktok, but also into the glossy agenda much earlier than many other buzzers. So, back in 2019, she received an award from Glamor magazine and in the same year she got to the Tatler Debutante Ball, however, as a guest, not a future heroine, and did not undergo secular initiation with a polonaise with the artists of the Bolshoi Theater.

The style of buzzers and tiktokers: how the

But, as we have already noticed, sooner or later bloggers have to be accepted into the ranks of secular divas, and entered into the “fashion bible”, albeit sometimes with scandals – let's remember how not happy netizens were not happy to wake up in this world when they saw Ida Galich on Instagram Vogue.

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

In the context of fashion, it will hardly be possible to say something intelligible about Adushkina so far. Like many instabloggers, Katya is actively inspired by world stars and influencers, collecting her images from trusted sources. Pink mini-dresses, street style, photos in swimsuits, bright make-up, style of zero – Adushkin can get likes in a variety of ways.

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

In the “Crash Test” video, she mixed a cool cocktail of Beyoncé-style clothes, Rihanna-style dances (the umbrella was replaced with a baseball bat) and added a bit of rebelliousness in the form of balaclavas, which once brought Pussy Riot into fashion.

Katya is also experimenting with beauty looks: there were already Afro-braids, wild curls, and colored wigs. In ordinary life, Adushkina is clearly closer to an informal street style – photos in a sweatshirt and panama are found on her instagram more than once. But, judging by the staged photo shoots in luxurious dresses, she still counts on the polonaise on the parquet floor of the historic mansion.

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

The style of buzzers and tiktokers: how the

Last year, the girl graduated from school (she was homeschooled), but she has not yet decided on further academic plans – Katya decided to take a break from her studies.

But her personal life is just seething! In 2017, she met for some time with video blogger Nikita Zlatoust. In September 2018, she began dating Semyon Kim, however, on August 5, 2021, Katya announced her separation. But already in September it became known that Adushkina was dating a 27-year-old actor and fitness trainer Serge Shamaich. As is often the case, a new crash star was burned by subscribers for a story shot in Katya's bathroom. She herself left a direct question, but on Instagram the couple are subscribed to each other, and nowadays this is already evidence.

The style of buzzers and tiktokers: how the

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