For several days now, the network has been discussing a new scandal involving a luxury brand in China. This time, Dior was criticized, and the reason was a photo of a Chinese model with a Lady Dior bag, which was displayed at the brand's exhibition in Shanghai.
The Beijing Daily even published a devastating article entitled “Is this an Asian woman in the eyes of Dior?” It stated that they tried to present the Chinese girl in the photo in the most unfavorable light.
Eerie eyes, grim face and Qing Dynasty armor,
– this is how the photo was described in the article, stating that it makes the Chinese public “feel uncomfortable.”
Freckles on the model's face were also criticized, since pale skin is considered beautiful in China. It is worth noting that the photo was taken by local photographer Chen Meng, but the author was protected in the article.
The photographer plays along with brands or aesthetic tastes of the Western world,
– noted in the publication.
Many netizens in China agreed with this assessment of the photo. Officially, Dior has not yet commented on the situation, but it was reported that the photo was still removed from the exhibition.
It is worth noting that this is not the first time that Western luxury brands have found themselves in trouble in the Chinese market. In 2018, a scandal erupted with the participation of Dolce & Gabbana – the Italian brand was criticized for a series of videos that were supposed to show the connection between China and Italy. But the image of a model trying to eat Italian food with chopsticks was considered offensive in China and even boycotted the brand. As a result, the designers had to apologize for such a campaign.
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For Dior, the situation is not easy now, because, in addition to this conflict situation in China, the brand's reputation can also be damaged by the collaboration with rapper Travis Scott, who, in turn, came under fire due to the poor organization of the Astroworld festival. At the event, due to the stampede, according to the latest data, ten people died, including a child (at first they talked about eight victims, but several more victims later died in the hospital).
Scott is also accused of inappropriate behavior, as he did not stop his performance when the stampede began. He and rapper Drake, who also performed at the festival, have already been sued by the victims. So far, Dior has been forced to postpone the launch of the collection with Scott.