Yesterday evening in Paris, within the framework of Fashion Week, a new Balenciaga spring-summer collection was shown, and Demna Gvasalia invited a star company, consisting not only of iconic models, but also celebrities from the world of show business and sports. At the presentation, the audience saw Natalia Vodianova, Naomi Campbell, Cardi B and her husband, rapper Offset, transgender actor Elliot Page, racer Lewis Hamilton and others. The Russian admirers of Demna's art also dropped by: Renata Litvinova with her daughter Ulyana Dobrovskaya and Nastya Ivleeva.
We all missed the red carpets so much during the pandemic that Gvasalia decided to give us another one. He literally presented his new collection on the red carpet, replacing the traditional walk on the catwalk with posing in front of a crowd of excited photographers calling on the stars to look at their camera. It is in this atmosphere that celebrities usually appear at social events.
The well-known image of total black with a black mask was also presented on this red carpet, which has already become a meme after Kim Kardashian's appearance at the Met Gala in the company of Gvasalia and several public appearances of Kanye West with a bag on his head. Who was hiding under the mask this time remains a mystery.
Renata Litvinova's daughter Ulyana Dobrovskaya also took to the red carpet as a model. Her mother watched this from the Chatelet theater hall, where the show was broadcast.
The top-notch guest list and unusual format of the show weren't the only gimmicks to grab the attention of the audience this evening. Well, since the styles themselves from collection to collection in Gvasalia differ only in colors, it is simply necessary to switch this attention to something else.
Thus, the audience at the Chatelet Theater was shown a special issue of The Simpsons, where familiar cartoon characters also tried on outfits from past Balenciaga collections, and Anna Wintour, drawn by Anna Wintour, changed the public's attitude to the collection in one sentence (a rather sharp irony over the world of fashion, which is only amplified by the the fact that Gvasalia himself entered the top fashion league on the hype, which was then considered a must to appreciate). The special is a sweet addition to the 33rd season of the animated series, which premiered on September 26th.
The Balenciaga Summer 2022 collection deserves attention even without mentioning clothes,
– wrote about the show in Highsnobiety, and this is perhaps the most comprehensive review of the action.
A spectacular multimedia show and celebrity guests will definitely be discussed so violently that clothes may not even be remembered. But it seems that the designer needs this, because otherwise it may turn out that there is nothing to discuss.
Ulyana Dobrovskaya and Nastya Ivleeva
Anna Wintour and Hamish Bowles