Hailey Bieber stars in new Victoria's Secret ad campaign

Hailey Bieber stars in new Victoria's Secret ad campaign

Hayley Bieber

Hailey Bieber, 24, has become the new face of the famous Victoria's Secret lingerie brand. The model starred in a new advertising campaign, where she posed in lingerie and sleepwear.

Hailey Bieber stars in new Victoria's Secret ad campaign

Hailey Bieber stars in new Victoria's Secret ad campaign

Haley's collaboration with the brand would hardly have resonated as much as it does now. The fact is that the brand refused to work with supermodels, announcing a change in its policy. The brand decided to focus not on the girls' appearance, but on their achievements. He invited representatives of various professions to cooperate, including actress Priyanka Chopra and football player Megan Rapino.

Haley fits into previous Victoria's Secret “standards”, which contradicts the latest statements of the company. In addition, representatives of the brand promised that in new advertising campaigns, girls will no longer pose in their underwear. But it seems that Victoria's Secret is not yet ready to completely change its image. Hayley isn't the only celebrity model to join the brand this year. Bella Hadid also starred in a new ad campaign for the brand last week.

In recent years, the company has often been criticized for the lack of models of different physiques and different gender identities among its representatives. The sexual harassment scandal in the workplace has also taken its toll on the brand's reputation. The company began to suffer serious losses and decided to revise its policy in order to rehabilitate itself in the eyes of the public.

Hailey Bieber stars in new Victoria's Secret ad campaign

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