The fashion marathon of the spring-summer season shows has ended this week. We said goodbye to Paris Fashion Week with a touching show in memory of the designer Albert Elbaz. Well, what else happened in the fashion world, we tell you in our digest.
1 Squid Game star became the face of Louis Vuitton
Korean model Heo Yeon Jung is no longer a debutante in the fashion industry, and those who follow the shows were already familiar with her. But the real world fame covered the girl only now, when she tried herself as an actress and played in the TV series “The Squid Game”, which, it seems, is being discussed now by absolutely everyone. The acting success has given new impetus to Ho Young Jung's modeling career. She became the new global brand ambassador for the Louis Vuitton brand, in which she participated in the shows before.
Ho Yeon Jung
She also became the face of adidas Originals at the end of September. Ho Yeon Jung also has more fans, with 13 million followers following the show's release! However, what to say about the glory of the actors of the series, when even the shoes they wear turned out to be at the peak of popularity. So, sales of Vans white slip-on sneakers are up 7,800 percent!
2 rapper Pharaoh took part in a show at Paris Fashion Week
Former lover of model Alesya Kafelnikova, it seems, also decided to go to the catwalk. The rapper visited Paris Fashion Week to take part in the show for the Enfants Riches Déprimés brand. Pharaoh came to the podium in a skirt and a T-shirt with the inscription Sick Of It All. On Instagram, Pharaoh thanked the brand for this opportunity, because he seemed to like such an experience. However, he clearly does not say goodbye to music: this year the rapper has already released a new album.
3.Polina Askeri, Anastasia Meskova and others at the New Balance party
This week, the capital hosted a party for the New Balance brand, timed to coincide with the new We Got Now campaign – “Your time is now”. The special guest of the party was the footballer Claudinho, the Olympic champion of the Games in Tokyo, who played for the Brazilian national football team, who transferred to the Russian club Zenit this summer.
Claudinho and Khaled Jameel
4. Varvara Shmykova and Alexander Gudkov as hikers in the new adidas campaign
The sports brand has presented a new bright and fun campaign “Conquering the city peaks”. TV presenter Alexander Gudkov, actress Varvara Shmykova, figure skater Alexandra Trusova, as well as skier, world champion in skiathlon Alexander Bolshunov took part in the filming. Heroes fight the elements in an urban environment, motivating for a variety of activities even in bad weather.
Alexander Gudkov and Varvara Shmykova