Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Alexander Terekhov

Let's sum up the week in our traditional digest and tell you about the main news from the world of fashion.

1.Alexander Terekhov returned to the world of fashion with a new brand

After the closure of his brand, Alexander Terekhov took a break and for a while went into the shadows, and now he is returning to the industry.

Recall that the Alexander Terekhov brand was closed in 2020 – such a decision was made by Oksana Lavrentieva (the brand belonged to her company Rusmoda), saying that she was going to focus on promoting her own brand.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Alexander Terekhov

And this week, all the fans of the designer, who won the hearts of fashionable women with shiny evening dresses, received good news. Terekhov returns with a new brand Sashaverse (the designer can no longer use the old personalized brand Alexander Terekhov). Photos of several models from the future collection appeared on the brand's Instagram. Partygoers can breathe easy – iconic sequin-and-rhinestone dresses are in place.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Sashaverse

At first I thought that I could become an artist, because I love to draw. There was also the idea of becoming a sushuf. But in neither one nor the other I did not feel passion, so I remained true to myself and my work,

– said Alexander in an exclusive interview with Vogue.

In addition to the things already familiar to Terekhov's style, in his new project, you can also find vintage things that the designer collects all over the world and restores for clients. For example, the shoot for Vogue also included a purple fur coat made from vintage arctic fox fur. The start of sales of the collection in stores is planned for February (the collection has already been purchased by TSUM and Babochka, and an online store will also open).

2.Tiffany & Co. presented the most expensive jewelry in the history of the brand

The jewelry brand unveiled an updated archival necklace from the 1939 World's Fair with an 80-carat Diamond Empire. The jewel was presented as part of the jewelry exposition in Dubai, where the next World Exhibition Dubai Expo 2021 is currently taking place.

Plans to transform the archival necklace were announced back in January. The unique diamond weighing more than 80 carats and with a clarity of IF (internally flawless, internally flawless) was named after the iconic construction of the Empire State Building of Charles Tiffany's native city of New York. The necklace is framed with a total of 578 diamonds.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Archival image

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Modern look

It is the largest jewelery ever marketed by the brand, surpassed only by the Tiffany Diamond, which is widely known to be off the market – only a select few stars have made public appearances with this unique diamond, including Audrey Hepburn and Lady Gaga. … Experts estimate the cost of the updated diamond necklace Diamond Empire at $ 20-30 million.

3.Stockholm brand Arket opens first flagship store in Russia

The first Arket store in Russia will open in Moscow, in the Metropolis shopping center. Not only fashionistas, but also gourmets can rejoice, because the new space of the brand will also have a cafe with everyday Scandinavian cuisine and pastries (lovers of meatballs and other goodies will now have a choice between Ikea and Arket). Of course, the store will also feature clothing for men, women and children, as well as household goods. The opening is scheduled for December 9, so New Year's shopping can be planned.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Arket

4. In honor of “Black Friday” vintage Gucci items can be bought in the supermarket (but have to search)

Black Friday sales are turning into a quest for fashionistas, but the Gucci brand seems to be inviting fans to really play a fun game. In British supermarkets Asda will hide the vintage items of the brand – right between trays of vegetables and cans. They promise a very humane price tag – from 12 pounds sterling, so a luxury new thing can be purchased as a return on weekend purchases.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

Gucci show

5. Cultural plans: 20th German Film Festival in Moscow

Well, if fashion and the pursuit of sales have already bored you a little, then you can take a time-out at the cinema. Moreover, now moviegoers are waiting for the premieres of films that cannot be caught in the ordinary box office. The 20th German Film Festival has started in Moscow – it will last until November 30, so if you have no plans for the weekend yet, you should take a closer look at the program. In addition, several obvious hits are announced in it. The headliner of the show is the film “Fabian – Flight to the Abyss” with Tom Schilling. The film, based on the book by Erich Kestner, was shown at the Berlin Film Festival. At the “German” Oscar “(Deutscher Filmpreis), the tape collected a heap of nominations and eventually took three awards – for the best feature film, editing and work of the operator.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

It is worth paying attention to the new film with Lars Eidinger's participation “The Last Judgment”, based on the real story of GDR State Security Captain Werner Teske, the last person executed in East Germany.

Fashion digest: from a unique diamond to a new brand by Alexander Terekhov

If you do not have time for the festival itself, then do not be discouraged – some films of the program will remain at the box office in early December.

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