Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Brooklyn Beckham and Nicola Peltz

Taking stock of the week, from new celebrity campaigns to new industry appointments. Read more about everything in our digest.

1 Brooklyn Beckham starred with fiance in Pepe Jeans campaign, and Rihanna and Patti Smith in Rimowa campaign

Several striking advertising footage has been released this week. Son of David and Victoria Beckham Brooklyn and his fiancée Nicola Peltz are the faces of Pepe Jeans' new Just Us campaign.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Brooklyn Beckham and Nicola Peltz

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

For a couple, this is not the first experience of joint fashion shootings. Earlier this year, the two of them appeared on the pages of Vogue, and Brooklyn also acted as a photographer in that photo session. He has been fond of professional photography for a long time, however, he abandoned his studies in this profile.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Another highlight of the week is the new campaign of the suitcase brand Rimowa, featuring Rihanna, Patti Smith, basketball player LeBron James and tennis player Roger Federer.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Rihanna

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Patti Smith

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Lebron james

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Roger Federer

2.Dina Nemtsova, Stefania Malikova, Alina Bure and others at a fashion presentation

This week, MaYa unveiled its new Oriental Dreams collection, inspired by the culture of the Middle East.

Our models have a whole palette of shades. From the delicate colors of the desert – heavenly blue, the shine of the sun and golden sand – to the deep and inviting colors of fabrics and spices associated with the East,

– said the designer Maria Didarova.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Stefania Malikova

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Dina Nemtsova

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Christina Levieva

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Liana and Sarina Turkish

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Alina Bure

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Maria Chigirinskaya

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Maria Chigirinskaya, Limor Khikhinashvili, Natia Rigvava

3.Ida Galich starred in the Lamoda Premium campaign

Late last year, e-commerce platform Lamoda launched the Lamoda Premium project, so that various influencers can share their advice, inspire fashion experiments and show how clothes and accessories from the platform's premium range can fit into different wardrobes. Ida Galich, Gosha Kartsev and Alexander Rogov starred in the new campaign of the project.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Ida Galich

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Alexander Rogov

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Gosha Kartsev

4 Appointment Of The Week: Streetwear King Nigo Becomes Creative Director For Kenzo

Founder of A Bathing Ape and one of the most influential streetwear designers Nigo (real name Tomoaki Nagao) has become Creative Director of Kenzo.

His career began in 1993, when he and his friends opened a Nowhere store in Tokyo that sold streetwear brands, which quickly became the center of the city's fashionable life. It was in many ways from Nowhere that modern Japanese street culture grew and influenced streetwear around the world.

Fashion digest: from a campaign with Brooklyn Beckham and his fiancee to shooting with Ida Galich

Nigo

Later he established himself as a real “multi-instrumentalist” – Nigo was a designer in his brand, released collaborations, collaborated with Pharrell Williams and Kanye West, acted as a music producer and DJ.

The designer will begin his duties on September 20, and the first collection for Kenzo will be shown in January 2022 as part of Paris Fashion Week.

I was born the year Kenzo Takada opened his first store in Paris. We both graduated from the same fashion school in Tokyo. In 1993, when the Kenzo brand joined the LVMH group, I started my career in fashion. Inheriting Kenzo's spirit of craftsmanship to create the new Kenzo is the greatest challenge of my 30-year career, but together with the team, I intend to devote myself to it.

– wrote about his appointment Nigo himself.

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