Fashion is cyclical. And this also applies to the beauty industry. You probably noticed that this year the red hair color has become relevant again and overshadowed the popular pink color. The red color is back not only because of nostalgia for 1990s. There is a certain collective desire to start everything from scratch, and dyeing it red is a huge change for almost everyone: only one to two percent of the population can boast of a natural red hair color. We talk about the most important trend of this season in coloring in our material.
To persuade Milla Jovovich to dye her hair a fiery red for her career-defining role in The Fifth Element, hairdresser Ward Stegerok appealed to her ambition.
I asked her, “Do you want to be a supermodel or do you want to be an actress?”
– he recalled.
Milla Jovovich in the movie “The Fifth Element”
Thanks to the resulting image of Jovovich (with bleached roots and red hair), Luc Besson recreated a woman who looked like she came from the past and the future at the same time, and the heroine's iconic hair color became the actress's hallmark.
According to colorist and co-founder of Bleach London hair cosmetics brand Alex Brownsell, Jovovich's special tone is at the heart of the Tangerine Dream dye, which has recently become the best-selling product.
Red and copper are traditionally colors for excitement and excitement,
And colorist Victoria Hunter adds that coloration is often the result of an emotional outburst:
Every person always wants to make a statement after something important has happened in his life.
Copper hair has become so popular that TikTok even has the hashtag #copperhair (copper hair), which you can click on to see more than 25 million posts with tips and instructions on how to color yourself.
a lil freshen up #fyp #foryou #copperhair #hairtransformation
original sound – Christen Dominique
Superstar – Beatrich
@cosmobydanielle should I try this color? #copperhair #VideoSnapChallenge #ASOSFashunWeek #ginger #redhair #hairtransformationchallenge #hair #fyp #hairtransformation Fire for You – Cannons
@ blancadiaz.oficial Cambio de look para @pamemcbeath #gingerhair #copperhair #hairtransformation #haircolor @wellaed @wellahair Hit It – Yung Skrrt
Many celebrities have already rushed to try on this trend for themselves. During isolation, FKA Twigs debuted copper hair, and Bella Hadid dyed two strands redhead earlier this year, framing her face. Her older sister Gigi soon followed suit, making her catwalk debut after giving birth to her daughter with long, fiery brown hair.
Copper color is certainly beautiful, but there are many nuances of how to choose it correctly and how to care for it.
How to choose a shade
What looks good on one may look completely ridiculous on another. It's the same with color.
Colorist Jack Howard notes that when choosing a shade, you need to pay attention to the color of the skin and eyes and evaluate your real chances of care: it will take more time to achieve some shades.
Since copper is a warm shade, I find this color to be great for people with pale skin and non-blue eyes. Also, I love the way it looks on fair-skinned Afro-Caribbean women and white-skinned women. But deeper shades of copper are suitable for people with darker skin colors,
– he thinks.
How easy is it to dye your hair red
If your hair is natural, then this simplifies everything – you only need a tone.
If you have dyed your hair darker or lighter, this will be a lengthy process. It all depends on how much time you are willing to spend in the salon, as the further you move away from your natural color, the more often you will visit your hairdresser. Colorists say you will need to go to the salon every six to eight weeks.
Don't forget about the texture of your hair. Oddly enough, it will be much easier for owners of curly hair to achieve the desired shade, but with straight hair it will take much longer.
If you're worried about ruining your hair, but this trend appeals to you, try copper glazing, a procedure that uses nutrients similar to confectionery icing. They do not contain ammonia or peroxide.
Copper glaze is great for those who don't want to go completely red, but might want to experiment to see how it looks.
Adds Jack Howard.
In the end, you can just follow Bella Hadid's example and dye just a few strands.
How to keep copper color as long as possible
Of course, having painted, you should not think that you can not worry about the future fate of the color. It requires a certain amount of care.
If you don't use a color safe shampoo or heat protectant when styling your hair, your hair will fade quickly. It is necessary to constantly care for your hair, and especially to protect it from the daily harmful effects of water, sun and pollution.
In Jack Howard's experience, copper tones do not tarnish faster than other colors, but post-stain care is critical.
We suggest you take inspiration from the most fashionable color this season with the examples of stars.